Windshield washer system works by spraying water on the windshield or windows to remove the dust & dirt particles and snow. Windshield washer systems are equipped with washer switches, nozzles, hoses, washer fluid pump and washer fluid reservoir. Washer fluid pump is attached with the washer fluid reservoir which help the water or fluid to pass from the nozzles through the hoses onto the windshield. Windshield washer systems are typically used to enhance the visibility of the windshield with the help of viper by wiping off non-essential particles due to bad weather condition. The global automotive windshield washer system market is forecast to grow at a healthy rate over the forecast period owing to the growing automobile industry worldwide.
Automotive washer system market is dependent on global automotive industry which is expected to grow at a healthy rate over the forecast period. The top three countries that account for largest share are China, India and Mexico. Moreover, the change in consumer preference for luxury cars is another important factor driving the growth of the global automotive windshield washer system.
The rising per capita income and rapidly changing lifestyle leads to an increased demand for windshield washer system over the forecast period. Factors such as enclosed heating wire or additional heaters at the windows on vehicles is expected to affect the future growth of the automotive windshield washer system market. Another factor that is forecast to affect the growth of the automotive windshield washer system market is the extreme cold weather in certain regions, which could possibly freeze the washer fluid.
Automotive windshield washer can be segmented on the basis volt, type, vehicle and sales channel. On the basis of volt automotive windshield washer system can be segmented between 12volt and 24 volt. 12volt and 24volt can be further segmented on the basis of capacity such as 1.89 liter, 2.84 liter, 3.79 liter, 4.73 liter and 5.68 liter. The automotive windshield washer systems market can also segmented on the basis of type such as water and anti-freezing washer fluid.
On the basis of vehicle type, it can segmented into passenger vehicle, commercial vehicle and heavy-commercial vehicle. Passenger vehicles segment can be further sub-segmented into compact cars, sub-compact cars, SUVs, mid-size cars, luxury cars and vans. The global automotive windshield washer system can further be segmented by sales channel into OEM and aftermarket sales.
Geographically, Automotive windshield washer system market can be divided by major regions such as North America, Latin America, Western and Eastern Europe, Asia-Pacific region, Japan, Middle East and Africa. North America is on a strong upside potential as economy with stronger employment base, low interest rates and low gas prices which increase the automotive industry due to which the market for automotive windshield washer system will show growth rates. Chinese market will show the increase in passenger vehicle as government announced the reduction in the taxfor purchasing smaller cars will increase the sales of automotive windshield washer system.
The major players identified across the automotive windshield washer system market are Hella, Continental AG, Trico, Mitsuba, Doga, Exo-S and Denso. The major players in the automotive windshield washer systems market are currently focusing on organic growth by means of acquisitions and mergers to increase their market share and global presence. Key players are also focused on product innovation and providing of after-sales services to its customers and OEMs to maintain a competitive edge in the global automotive windshield washer system market.
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