There are a lot of haircare products available on today’s market and it can be tough to find something that compliments the hair type and style. With a prime focus on Brazil market, a new study has been released, which states that the sales of hair care products have surged in the last decade in Brazil and the Brazilian haircare market is constantly innovating. Market Research Hub (MRH) has freshly broadcasted this study to its mega-repository, which is titled “Haircare – Shampoo, Conditioner, Treatment and Coloring – Brazil – April 2018”. The report majorly focuses on overall Brazil market, analyzing latest trends and future prospects until the end of 2022. The estimated market size has been provided covering total Forecast of retail sales of shampoos and conditioners, by value, for the period 2012-22.
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Brazil Haircare: Market Overview & Key Highlights
A number of Brazilian women are of the opinion that going to the salon for their beauty and personal care is a necessity, representing a large part of their monthly spending. Major products in the haircare segment include: hair colorants, shampoos, and conditioners. On the basis of products, the research identifies that shampoos and conditioners are highly consumed among Brazilians. More than half of Brazilians are concerned with the health of their scalp, therefore avoid using coloring products. Products designed to be used during sleep and with UV protection have space in the market, as well as hair mask developed for men. On the other hand, some of the major facets of the market include:
- There is a lack of products for the elderly
- Hair colorants may have benefited from the economic recession
- Consumption of dry haircare products is still low
- Number of new beauty salons and barber shops increases
- The market can explore some niches to stimulate sales in volume
As per the study key findings, due to the various new trends in the market, such as natural, organic, and vegan products, as well as options for different hair types, such as curly and Afro-textured; new washing techniques, such as no-poo/low-poo; and line extensions, such as post-shampoos, pre-shampoos, and cleansing conditioners have impacted consumption and changed consumer behaviors. Mix of products can help boost sales of shampoos and conditioners, finds study.
There are currently two most important market drivers analyzed in the study, such as economic recession hasn’t stopped the opening of beauty salons, which is an advantage. Also, technologies present in formulations help ensure hair health. It has been also stated in the study that hair colorants with natural ingredients can use “repair damage” claim.
In terms of key players, Unilever leads sales of shampoos and conditioners. In addition, L’Oréal and Coty account for more than half of Brazil’s retail sales of shampoos and conditioners
What makes this report unique and essential to read?
The data provided is unique in the market as it tracks consumer behavior through to its actual value impact on a product market. This provides readers with a unique data analysis of the market, allowing marketing tactics and strategy to be updated in line with the very latest consumer behaviors.
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